Google Analytics Tutorial for Beginners – Learn GA4 the Easy Way

In this Google Analytics 4 tutorial, you’ll learn everything you need to get started with GA4, including how to create your account and property, explore key reports, and install Google Analytics on your website.

This GA4 tutorial walks you through the Google Analytics interface, shows you how to use the demo account, and explains important reports like engagement and acquisition. You’ll also learn how to add GA4 to your website using Google Tag Manager (GTM), so you can start tracking traffic, conversions, and user behavior with confidence.

By the end of this tutorial, you’ll have your own Google Analytics 4 setup ready to collect data, helping you understand how people find and engage with your website.

GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: (That's this video!)
Lesson 2: Subscribe for updates - http://www.youtube.com/subscription_c...

YOUR EXTRA RESOURCES:
○ Google Analytics quiz – https://forms.gle/y4BHJzkb7rcsnKLW7
○ Google Analytics (Marketing Platform) – https://www.google.com/analytics/
○ Google’s demo account –    • GA4 Demo Step-by-Step: Mastering Google An...  
○ Install Google Analytics on Shopify -    • GA4 Ecommerce Tracking for Shopify (2025) ...  
○ Install Google Analytics on Squarespace -    • How To Add Google Tag Manager To Squarespace  
○ Install Google Analytics on Wix -    • Install Google Analytics 4 on Wix (Step-by...  
○ Google Tag Manager tutorial series –    • Google Tag Manager Tutorial Series  
○ Google Analytics Glossary – https://www.lovesdata.com/blog/google...
○ Full GA4 Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...

JUMP TO A TOPIC:
00:00 Introduction
00:39 Exploring the GA4 interface
03:11 Overview of key reports
07:14 Creating a new account and property
13:10 Creating a data stream
15:22 Installing GA4 on your website
17:06 Adding GA4 using Google Tag Manager
25:02 Next steps

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TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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