The Spokes: A Closer Look At Supermarket Pricing and Holiday Food Costs | Steven T. Cua

December 8, 2025 Episode

Get ready for thought-provoking conversations that challenge your views and sharpen your opinions.

Join Atty. Edwin Lacierda and, guest co-host, former Member of the House of Representatives of the Philippines Ben Evardone on #TheSpokes as they tackle both sides of today’s most pressing political and governance issues.

In today’s episode, Steven T. Cua, President of the Philippines Amalgamated Supermarkets Association (PAGASA), joins us for a fearless conversation on what is really happening inside supermarkets today.

We talk about who independent supermarkets represent, why their perspective differs from big chains, and their role during high inflation and the holiday season.

He also reacts to the claim that a noche buena meal for a family of 4 costs only ₱500, and explains what realistic grocery costs look like, including canned goods, spaghetti packs, sauces, and ham alternatives.

We discuss muted holiday spending, shifting consumer behavior, price freezes, global commodity pressures, freight costs, and whether political instability affects pricing, inventory, and long-term planning.

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