Marketing Communications Mix: Communication Instruments Explained with Examples
Автор: Matthias Glaser, PhD
Загружено: 2025-02-01
Просмотров: 368
I explain the *marketing communications mix*, also known as the promotion mix. I talk about several key marketing communications instruments (advertising, sales promotion, events & experiences, word-of-mouth, public relations, direct & interactive marketing), their strengths and weaknesses and give examples for each of them.
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00:00: Marketing Communications Mix Overview
01:49 Advertising
03:06 Sales promotions
04:19 Events & Experiences
06:10 Public Relations
07:22 Direct & Interactive Marketing
08:56 WOM (word of mouth) Marketing
10:17 Personal Selling
11:45 Conclusion Marketing Communications Mix
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