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Why Direct Mail Still Wins: A Conversation with Jeff Kruszyna.
Автор: Joe Marcoux
Загружено: 2025-12-24
Просмотров: 1
Описание:
Direct mail isn’t dead — and Jeff Kruszyna breaks down why it continues to outperform digital noise. From 20+ years in direct response to the shift from political fundraising to diverse causes, he shares how tangible communication creates connection in ways screens simply can’t.
We also get into where AI helps, where it doesn’t, and why the human touch still matters more than ever.
This entire conversation is inside Episode 6 of Cup of Joe, where we talk through the real strategies, real stories, and the mindset behind effective communication.
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