What I Learned Building Online Communities for Airbnb, Etsy, Google, and More – Adam Howell

Online communities have seen a huge resurgence in popularity as businesses and individuals reassess their reliance on social media in the wake of the never ending consumer privacy revelations of the last several years. Community startup Spectrum was recently acquired Github, private communities inside platforms like Slack, Discourse and Twitch are exploding, and community sites like Reddit, Hacker News, and Product Hunt are more popular than ever.

For the last 5 years, Adam designed and built online communities for Airbnb, Etsy, Google, AT&T, Sprint, Verizon, Ebay, Southwest, and many more. And, for the past 6 months, he's taken what he's learned and applied it to his upcoming community platform, Groupy (http://groupy.co).

Adam will go over what he learned in those years building high-profile online communities, why you should leverage your company's biggest and most active fans into a community you own — not a community you rent from the callous landlords of Facebook, Twitter, Instagram, Snap, et al — and how he's applying all of this to his upcoming product.

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