Grit & Growth | Navigating A Business Through Crisis

Meet Likitha Maddukuri, CEO and co-founder of Terra Greens, and Baba Shiv, Stanford Graduate School of Business professor of marketing, and hear how unprecedented adversity can create incredible opportunity — when you have the right mindset.

Running an organic produce business in India could be seen by many as challenging enough, but the pandemic of 2020 had other plans. With a national lockdown, supply chain disruptions, and a limited labor force, Likitha had to quickly figure out how to create a culture that would motivate and inspire her employees to not just survive, but to thrive.

Creating a culture of gratitude, constant communication, and showing up for each other were her keys to success. “For the first time, I had to sell the business and the vision to my people and make them believe that we will emerge stronger.”

Professor Shiv, an expert in neuroeconomics and decision making, discusses how Likitha’s innovative mindset made all the difference — approaching challenges with a desire for opportunity rather than a fear of failure. Listen to Likitha’s story and Professor Shiv’s guidance and get inspired.

Learn more:
Terra Greens: http://www.terragreensorganic.com
Stanford Seed: https://www.gsb.stanford.edu/seed