Driving Sustainable Tourism in Saudi Arabia | Interview with Deputy Minister Hassan Jannah

Driving Sustainable Tourism in Saudi Arabia | Interview with Deputy Minister Hassan Jannah

Discover how Saudi Arabia is pioneering sustainable tourism growth through advanced data-driven policies and global collaboration. In this exclusive interview with Hassan Jana, Deputy Minister of Data and Decision, learn how Saudi Arabia integrates innovative statistical frameworks with AI and unconventional data sources to measure and promote responsible tourism. Explore the country’s leadership role in the UN's global sustainability tourism framework, its whole-of-government approach, and ambitious national indicators aligned with the UN Sustainable Development Goals. Hear about Saudi Arabia’s commitment to developing its tourism labor force to deliver world-class hospitality experiences recognized globally.

This video offers essential insights for tourism professionals, policy makers, and sustainability advocates focused on the future of responsible travel.

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