Group Y Live : Amy Stanton

Join us for an inspiring episode of Group Y Live as Oli Russell-Cowan sits down with Amy Stanton, the founder of Stanton & Company. In this episode, Amy shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her time working with Martha Stewart.

Discover how Amy's passion for empowering female athletes led her to build a business focused on women's sports and the importance of brand building in this evolving landscape. We dive into her transition to becoming a sports agent, the challenges of running a business, and the cultural shifts in the workplace that promote authenticity.

Tune in to hear about Amy's insights on the representation of women in sports, her experiences with notable athletes, and her commitment to creating positive role models. Whether you're an aspiring entrepreneur or simply interested in the world of sports and marketing, this episode is packed with valuable lessons and inspiration.

Topics Covered:

Amy's journey from engineering to marketing

The New York Olympic bid experience

Working with Martha Stewart

Empowering female athletes and building a business in women's sports

The importance of brand building and representation in sports

Challenges of running a business and fostering open communication

Connect with Amy:
Website: stanton-company.com
Email: [email protected]
Social Media: @StantonCompany

Don't forget to like, subscribe, and hit the notification bell for more inspiring conversations!



KEY MOMENTS:
00:16 - Amy Stanton's Journey from Engineering to Marketing
01:31 - Transition to Advertising and New York Experience
03:56 - Running the Marketing for New York's Olympic Bid
06:31 - Working with Martha Stewart: A New Chapter
08:34 - Starting Her Own Business Focused on Female Athletes
10:44 - Building a Roster of Female Athletes
12:00 - The Pivotal Moment with Gretchen Bleiler
15:08 - Early Successes and Brand Partnerships
17:30 - Expanding to Other Sports and Athletes
20:33 - Navigating Challenges in Athlete Representation
22:01 - Evolving the Agency's Focus and Services
24:02 - The Shift to PR and Brand Building
27:49 - Challenges of Running a Business
30:39 - Maintaining Team Morale and Client Relationships
32:22 - The Importance of Open Communication
34:05 - Cultural Shifts in the Workplace
36:53 - Excitement for the Future of the Agency and Health Space
42:40 - How to Connect with Amy Stanton