Medium CEO Tony Stubblebine: Here's How Writing Evolves In The AI Era

Tony Stubblebine is the CEO of Medium. He joins Big Technology to discuss the future of writing in the age of AI and how platforms should handle AI-generated content. Tune in to hear fresh data on ChatGPT vs. Google referral quality, Gemini’s impact on click-throughs, and Medium’s anti-spam approach. We also cover the RSL licensing push, Cloudflare blocking, creator payouts, and Medium’s writing app. Hit play for a candid operator’s view of what survives—and thrives—as AI floods the web.

Chapters:

00:00 Opening: Future of Writing with AI
06:00 Defining AI Slop and Spam Tactics
12:00 Medium’s Detection, Removal, and Indexing
18:00 Scale Shock: 10× Posting Surge
24:00 Search Shift: Gemini Kills Clickthrough
30:00 ChatGPT Referrals: Small But Converts
36:00 Writing Is Thinking, Not Replacement
42:00 The “Bucket” App: Notes to Drafts
48:00 Paying Humans: Partner Program Rules
54:00 RSL, Cloudflare, and Creator Leverage

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