Ep. #9 Britney Muller, SEO Expert Talks AI Use Cases - The Marketing AI Show

How will AI impact marketing and SEO professionals in the next three to five years? Britney Muller, founder of Data Science 101, sits down with Paul Roetzer to answer this question and more.

In this episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies. Someone who knows that in order to deliver the personalized experiences modern consumers demand, marketing must become smarter. It must become marketer + machine. Britney started in the PR field, and is fully self taught in machine learning.

In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in other careers. She also discusses:

Specific AI use cases for SEO.
The impact of AI on marketing and SEO professionals in the next 3 - 5 years.
Advice for marketers who are just getting started with machine learning and AI.

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