Kaise Old Monk bana India ka RAJA ❤️🇮🇳? Businesss case study

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👉VIDEO INTRODUCTION:
Doston, 1947 mein jab Bharat ko aazadi mili, tab desh bahut hi mushkil daur se guzar raha tha. Khane ke liye anaaj tak nahi tha, partition ki wajah se har taraf tension thi, aur 80% se zyada log gareebi mein jee rahe the. Ab tum hi batao, aisi situation mein, jahaan log do waqt ki roti ke liye taras rahe hon, kya tum kabhi business shuru karne ka sochoge? Nahi na! Hum toh 80,000 ki job chhodke business karne ke liye bhi 10 baar sochte hain!
Lekin doston, aapko sunke hairani hogi ki utne kathin paristhiti mein bhi, ek aisa hindustani tha, jisne apne saare paise jama kiye, London gaya aur wahan jaakar ek British company ko khareed liya! Aur kharidkar unhone Bharat mein ek aisa product launch kiya jisne poori duniya ko pagal kar diya! Yeh hindustani the Narendra Nath Mohan aur jo product unhone banaya use aaj poori duniya Old Monk ke naam se jaanti hai!

Hi everyone, Releasing a video on Old Monk! Is case study mein hum dekhenge kaise ek Indian 1947 mein jab Bharat ko aazadi mili aur 80% se zyada log gareebi mein jee rahe the, Tab apni saare paise jama kiye aur ek British company ko kharida aur banaya Old Monk, jo aaj India ka most iconic rum brand hai. Do check it out!
Aur Old Monk ne doston, market mein aisa tehelka vmachaya ki jab unke competitors 20 se 30 lakh cases bech rahe the, Old Monk akele hi 80 lakh cases bech raha tha, aur woh bhi zero marketing budget ke saath! Old Monk ka taste itna zabardast tha ki use "drink of gods and lords" kaha jata tha!
Toh ab sawal yeh hain:
1940s aur 50s mein jab Bharat ki halat itni kharab thi, tab Old Monk ko Mohan ji ki family ne itna bada brand kaise banaya?
Old monk ki taste mein aisi kya khaas baat thi ki Old Monk ko "drink of gods and lords" kaha jaata hai?
Aur Old Monk ki is kahani se hum kya seekh sakte hain?



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Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

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