Reproduction of Minoan Clothes| Dr Bernice Jones| Branding Heritage| Heraklion Archaeological Museum

Branding Heritage Contemporary Minoans event
Conference| Exhibition| Workshops

On the occasion of the European Year of Cultural Heritage
2018, the Cultural Organisation Branding Heritage designed
a multifaceted event dedicated to the Minoan culture,
at its birthplace, the Greek island of Crete.
The aim was to showcase the everlasting influence and
wide representation of the Minoan culture on the global
contemporary creation and gastronomy. The “Contemporary
Minoans” conference and the interactive “Cooking like
Minoans”, were held with great success on 11-12 May 2018,
in collaboration with Heraklion Archaeological Museum,
the British School at Athens and the Region of Crete,
under the auspices of the Hellenic Ministry of Culture and
Sports, the Hellenic Ministry of Tourism and the Greek
National Tourism Organisation.

The “Contemporary Minoans” all-day open cultural dialogue
was held at the premises of the Heraklion Archaeological
Museum. The event focused on the influence of the
Minoan as the first advanced European civilisation,
on contemporary creators, hosting interventions from
distinguished archaeologists, journalists and renowned
designers, globally promoting and honouring their ancient
Greek heritage through their creations. The conference
was complimented by live, on-site workshops of ancient
techniques, open to the public while original contemporary
creations with Minoan references, especially made by
Greek brands for Branding Heritage (BH), were exhibited
at the Museum for a month. Important figures from the
fields of academia, business, art, journalism and politics
honoured the event with their presence.

Opening Addresses
Dr Stella Mandalaki | Director of Heraklion Archaeological Museum
Stavros Arnaoutakis | Regional Governor of Crete
Dr Maria Vlazaki | General Secretary of Ministry of Culture & Sports
Aristea Plevri | Vice-Mayor for Culture of Heraklion Crete
Rodi Kratsa | Former Vice-President of European Parliament
Katerina Frentzou | Founder of Branding Heritage, Journalist

Honorary Distinction
Sophia Kokosalaki | Designer

Moderator
Olga Stavropoulou | Founder & Managing Partner of
Militos Consulting S.A.

PANELS
MINOAN CIVILISATION IN CONTEMPORARY GARMENTS
Yannis Tseklenis | Designer
Mimika Kolotoura | Co-founder of Zeus+Dione
Christina Martini | Designer of Ancient Greek Sandals
Elis Kiss | Journalist, “K” magazine/Kathimerini journal

MINOAN SYMBOLS IN CONTEMPORARY JEWELLERY
Dr Effie Sapouna - Sakellarakis | Honorary Director of Antiquities
Nota Dimopoulou | Archaeologist, Honorary Director of Heraklion Archaeological Museum
Georges Papalexis | CEO of Zolotas House of Jewels
Polina Sapouna - Ellis | Archaeologist, Jewellery designer
Nikos Koutsianas | President of APIVITA

THE LOOM IS IN FASHION
Dr Bernice Jones | Archaeologist, Professor at Ringling College of Art & Design
Dr Stella Spantidaki | Archaeologist, President of ARTEX, BH Expert
Faye Chatzi | Fashion designer

Minoan civilisation: Influence on the artistic creation of Crete
Chrysovalantis Gialesakis | President of Heraklion Silver Goldsmiths Association
Maria Stratinaki | Art Historian at Institute of Vocational Training Rethymno
Doukeni Papafloratou, Εleni Kougioumtzaki, George Vourakis | Students in Applied Arts
2nd Heraklion. Lab.Center - 5th H. EPAL

Workshops: LOOM | THREAD | JEWELLERY
Alexandra Theohari | Founder of KLOTHO
Faye Chatzi | Fashion designer
Voula Karampatzaki | Artist, Jewellery designer

Watch the intervention of Dr Bernice Jones, Archaeologist, Professor at Ringling College of Art & Design. Dr Jones has published the book entitled ‘Ariadne’s Threads’-The Construction and Significance of Clothes in the Aegean Bronze Age’, has lectured widely on Minoan and Mycenaean clothes and frescoes, and has displayed her costume replications in exhibitions all over the world.