E132 Why Authenticity Isn’t Enough Anymore, And Why Connection Matters More Than Ever

E131: The Authenticity Trap, Why “Being Real” Isn’t a Strategy
“Authenticity” has become the buzzword of modern branding, but somewhere along the way, it lost its meaning.
In this episode of “Rabbit, Rabbit,” Kristine and Danielle unpack why “being authentic” has started to feel more like a performance than a practice, and what real connection actually looks like. From vulnerability theatre and oversharing-for-clout to the quiet power of consistency, they explore how brands (and humans) can show up online without faking the “realness.”
Danielle shares what she’s learned from her own @HappiestInHeels community, where spontaneous, unfiltered moments in store dressing rooms connect far deeper than any curated “behind-the-scenes” ever could. Together, they reveal why clarity is the new currency of trust.
You’ll hear:
How “authenticity” became performance art


The difference between vulnerability and manipulation


Why clarity, consistency, and specificity are stronger than any emotional reveal


How to stop “proving” your humanity and start showing it


What audiences actually respond to (hint: it’s not another Notes App apology)


If you’ve ever wondered how to be real and strategic, this episode will change how you think about brand voice, storytelling, and showing up online. Because authenticity isn’t something you post, it’s something you practice.
🎧 Listen now to bring more honesty, clarity, and ease into how you show up, and explore more tools and resources below, and at ooo-marketing.com:

CONNECT
🌐OOO-Marketing.com
📸Instagram: @outofofficemarketing | @happiestinheels (Danielle)
💼LinkedIn: @OOO-Marketing | Kristine Scichilone
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FREEBIES
✨ Download resources + guides, including our “Fix Your Fuzzy Messaging” worksheet to Sharpen Your Message in 10 Minutes: ooo-marketing.com/freebies