Ep. 180: Infrastructure for sports betting creators w/ Zach Wick from BtrBet

Ep. 180 features Zach Wick from BtrBet, which is a SaaS platform offering a white-labeled tool stack for sports betting creators to manage content, engage audiences, and monetize their communities.

Hear him discuss:

• How legal sports betting in Ohio sparked his idea to build a personal betting tracker
• The pain points of spreadsheets and the inspiration behind automating bet syncing and analysis
• The evolution from a consumer app to a full-stack community tool for content creators
• How BtrBet users are building engaged communities on their own branded domains
• The business model built around tool subscriptions, with creators keeping 100% of their affiliate revenue
• One creator’s story of hitting nearly $1,000 MRR within one week of launching on BtrBet
• Key lessons from joining Stripe as employee ~250 and watching it grow to over 8,000 people
• Why BtrBet is bootstrapped, and how they're nearing profitability solely through revenue
• The challenges of running a lean two-person startup and what he wishes he knew before founding



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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://www.optimove.com/bettingstartups