EP10: Bringing Back the Human Element to Big Business with Amazon Buyer Paul Adamson

Why are so many small companies and entrepreneurs afraid to do business with large corporations? Is it fear of the unknown, not knowing where to start, or simply the stigma of working with big business, especially as a person of color?

 

Shedding light on this issue and speaking to the importance of supplier diversity and equity, in this episode, Liz welcomes entrepreneur and co-president of Amazon’s global Black employee network group, Paul Adamson. 

 

Tune in as they discuss how to stand out to large corporations, why you should “lead with the problem,” and much more in this special behind-the-scenes take on what organizations look for when considering supplier diversity and how you can best position yourself for those opportunities. 




KEY POINTS:

Why supplier diversity is important 

Looking at diversity across the spectrum

How to position yourself and develop relationships with large corporations 

What is an affinity group?

Bringing back the human element in business

They are looking for you! Stop being scared, and go for it!



QUOTABLES:

“When you think about connecting to people, you need to have demographics that will be able to subscribe to the people that you're trying to sell to. So if we're trying to sell our platform as a way that we can reach more customers, we need to have people from all age groups, demographics, backgrounds, and all walks of life.” - Paul Adamson

“I think a lot of us, especially during the pandemic, forget that you got to be real. And if you’re real and you make genuine connections, you'll make money. The money will come find you.” - Paul Adamson



GUEST RESOURCES:

Paul Adamson

LinkedIn | linkedin.com/in/paul-adamson-13299a79

IG | instagram.com/247kinvestments



PRODUCTS / RESOURCES:

Apply To Access My Complimentary Advanced Masterclass

Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers

Connect with Liz on Linkedin



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