Dakota Johnson for Jackie 1961

Dakota Johnson marks a new chapter in the storied narrative of the Jackie 1961. In the campaign captured by Glen Luchford, Johnson echoes the intrinsic versatility of the bag as she makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion, no matter the hour, no matter the destination.

Art Director: Christopher Simmonds

MUSIC CREDITS
“Feel The Pain”
Performed by Dinosaur Jr.
(J. Mascis Jr.)
© Spam As The Bread Music / BMG Blue
Courtesy of BMG Rights Management (Italy) srl and Cherry Red Records