The Bed Bath & Beyond Opportunity No One is Talking About

Grab a free copy of my 8-figure franchise playbook: https://brianbeers.kit.com/b79cf77012

👆 This playbook is the exact process I used to go from $0 in 2016 to $50M/year today across multiple franchise brands

Bed Bath & Beyond went bankrupt in 2023, shut down all 1,500 stores, and became a meme stock.

Now Marcus Lemonis from The Profit is bringing it back—but this time as a franchise. Could you actually own one and make money, or is this doomed to fail?

In this breakdown, I analyze the new franchise model, what went wrong before, and whether this bold comeback has a real shot.

TIMELINE
0:00 - Bed Bath & Beyond is back
0:19 - What happened: $12B to bankrupt
0:58 - Overstock bought the name for $21M
1:20 - Marcus Lemonis and the franchise pivot
2:30 - What went wrong before
5:46 - This is NOT the old Bed Bath & Beyond
6:03 - What to watch: The rollout plan
7:33 - My take as a 15-year franchisee
8:54 - Final thoughts

-----------------------------------------------------------------------------------------------------
Connect with me:

X: https://x.com/brianbeers
LinkedIn:   / brian-t-beers  
Franchise Coaching: https://brianbeers.com/buy-a-franchise