Ask Me Anything Webinar: The Lie We Tell Ourselves: “I’ll Start When I’m Ready”

Most shop owners are not avoiding coaching, training, or consulting because they do not believe in it. They are waiting for the right time. The problem is that the right time rarely shows up. There is always another hire to make, another fire to put out, another busy season to get through, or another reason to delay. Readiness feels responsible, but in reality it often becomes the excuse that keeps shops stuck.

In this webinar, we will challenge the belief that you need to have everything figured out before you start working on the business. We will break down the real difference between an expense and an investment, and why waiting to feel ready is often far more expensive than taking action. You will learn how disorganization, inconsistent processes, and unclear leadership quietly cost shops profit, energy, and momentum every single month.

Cecil Bullard, Founder of The Institute, and Wayne Marshall, CEO of The Institute, will lead this conversation together. They will share real examples from the automotive aftermarket, draw comparisons to elite performers in sports who never waited to feel ready before investing in coaching, and explain why the most successful shop owners start before everything is lined up. Throughout the session, they will answer questions live and address the real concerns shop owners have about timing, money, and follow-through.

If you have ever told yourself, “I just need to get my ducks in a row first,” this webinar is for you. You will walk away with a clearer perspective on why readiness is a myth, what delaying growth is truly costing your shop, and how making the decision to start can be the turning point toward control, confidence, and long-term success.