The business YOU should buy (The SOWS method)

Want to learn how to buy a business? (Free Consult): https://contrarianthinking.biz/youtub...

Here are 130 boring business ideas that I like to invest in (and you should too): https://contrarianthinking.biz/130bor...

Earlier this year, I bought a business for $0 that turned around and did $300,000 in the same year. But a bunch of viewers weren't buying it. So today we're going to break this business down step-by-step. What exactly is it, how can we replicate it, and how can you take these same strategies I used to make hundreds of thousands of dollars for yourself?

These strategies are ones that I use repeatedly because they work! There are 4 steps, and I call it the "Four Rules for Business Buying" (with $0 down). The strategy is called SOWS.

1. STALE - This is a business that needs a tech update. These businesses are all around and in desperate need of an upgrade.
2. OLD - These are businesses that have been around for a while. They benefit from the Lindy Effect. Essentially, the longer something has been around, the more likely it'll be to continue to be around.
3. WEAK - A business that doesn't have strong competition is a good candidate. You're looking for companies that have weak competitors. Not Google or OpenAI.
4. SIMPLE - This is the easiest step to miss. Simple isn't always easy and people assume that if something is complicated or proprietary, that it isn't worth investing in. Hard pass on biotech, proprietary and probably AI (for now).

SOWS. Learn it. Live it. You can make it work for you. How have you applied these principles in your businesses? Comment below!

----------------------------------------------------

Hi... I'm Codie.

If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.

Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️

If you want to grow your business... we got you: https://contrarianthinking.co/scaling...
If you want to buy a business... we help here: https://contrarianthinking.co/our-cou...
If you want a free guide on how... it's right here: https://info.contrarianthinking.co/sm...

----------------------------------------------------

The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.