Consumer Loyalty is DEAD. And attention is the new currency.

In this exclusive episode of Global Masters of Marketing, we sit down with Arindam Bhattacharyya, Chief Client & Strategy Officer at Dentsu Indonesia, and a distinguished Jury Member for major global effectiveness awards like WARC, Spikes Asia, and Smarties Global.

Arindam, who has led massive business transformations across India, Indonesia, and China, drops hard truths on the future of advertising, the limitations of brand loyalty, and where global brands must focus their energy (and budget) right now.

If you are a marketer, brand builder, or agency professional, Arindam's insights on cross-platform strategy, data, and the role of human truth are required viewing.

What You Will Learn in this Episode:
The Loyalty Lie: Why "There is no Loyalty nowadays" and how modern marketers should adapt.
The True Measure of Success: Why Recall is NOT a true measure of the right audience and what metrics you should be chasing (Relevance and Reactions).
The Next Wave: Why the rise of Intellectual Property (IP) will trump Tech saturation in the coming years.
Attention is Currency: Navigating the infinite scroll and the rising cost of consumer attention.
The Localization Mandate: Why Localisation of communication and product will always win, no matter where you are in the world.
The Unchanging Constant: The single most important element in any campaign—Human Truth.

0:00 - Teaser
1:14 – Introduction: The Journey to Dentsu CSO
18:14 – How Different Are Asian Markets?
23:38 – Is Advertising the Best Career Today?
25:54 – What Defines Good Advertising Now? (Metrics vs. Creativity)
36:26 – Recall is Dead: The New Success Metric (Relevance & Reactions)
43:04 – The Loyalty Myth: Why Loyalty is Dead Nowadays
1:05:07 – The Essential Power of Localization
1:07:41 – The ONE Constant: What is Human Truth?
1:31:10 – Attention as Currency and Culture to Commerce
1:33:23 – Top Skills for Modern Marketers
1:37:45 – Tech is Saturated: The Rise of Intellectual Property (IP)
1:51:24 – Advice for Brands: Why Data is the Engine
1:56:44 – Advice for Young Marketers: Be Curious & Have Hunger

Connect with the Host & Guest:

Guest: Arindam Bhattacharyya (Chief Strategy Officer, Dentsu Indonesia)
  / arindam-bhattacharyya-%f0%9f%8f%b3%ef%b8%8...  

Host: Vinay Raghav, Global Masters of Marketing
Linkedin :-   / raghav-vinay  
Instagram:- https://www.instagram.com/vinay_ragha...

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