The REAL reason Dana White sold the UFC to Private Equity

The UFC isn’t just a combat sport. It’s a billion-dollar media empire that makes $133,000 per second.
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You’ve seen the knockouts. The press conferences. The weigh-ins. The chaos.
But behind every UFC 315 highlight, every Conor McGregor callout, and every viral Joe Rogan moment… is a financial machine unlike anything else in sports.

In this video, we’re pulling back the curtain on how the Ultimate Fighting Championship actually makes money—from pay-per-view fights, to sponsorship deals, broadcasting rights, and yes—even hot sauce brands and whiskey sales.

We’ll break down:
↳ How superstars like Brock Lesnar and Israel Adesanya drive massive event revenue
↳ What the unit economics of a single UFC fight look like (and who gets paid what)
↳ Why Dana White’s business model has private equity firms drooling
↳ What the UFC’s annual P&L might actually look like (based on real data)

And whether, as a private equity investor, you’d buy the UFC yourself

We’ll also compare it to boring businesses that generate consistent cash flow—like those on BizBuySell, Flippa, or Acquire.com—and what the business of sports can teach us about smart investing, entrepreneurship, and buying businesses in 2024.

Whether you're into sports business, finance, or just want to understand what makes the UFC such a money-making monster—this video is for you.

Because once you see how the money moves...
you’ll never watch a UFC fight the same way again.
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Chapters:
0:00 How does the UFC actually make money?
1:20 History of the UFC
2:47 Revenue Streams of the UFC
5:52 The Costs of the UFC
7:23 Private Equity Buys and Grows the UFC
8:58 The Future of the UFC

Bio:
Kenny Finance is an investor, entrepreneur, and personal finance creator with nearly a decade of experience on Wall Street at firms like Morgan Stanley, Blackstone, and KKR. His channel is dedicated to breaking down wealth-building strategies, smart investing principles, and the financial playbook used by the world’s most successful investors. With a focus on making complex financial topics simple and actionable, Kenny helps viewers take control of their money, grow their net worth, and make informed financial decisions. Whether it’s navigating the stock market, buying businesses, or optimizing personal finances, his content delivers expert insights designed for long-term success.

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Disclaimer: The content presented in this video is for informational purposes only and should not be construed as investment advice. Viewers should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.

If you want formal financial advice... go read a Warren Buffett book