Capital Campaigns: Feasibility and the Employee Data Edge

Are you leaving millions on the table because you're following a rigid, outdated fundraising map? Many nonprofits treat a feasibility study as a one-time "green light" check, but as expert guest Jill Anderson explains, it should be the living foundation of your entire capital campaign.

In this episode, Jill dives deep into the "art and science" of multimillion-dollar fundraising. She shares how she leveraged a fundraising feasibility study to actually increase a campaign goal by $10M—even amidst global uncertainty. We explore why your case for support must be tested against donor passions, and how to identify "red flags" in your donor journey before they stall your progress. Whether you are focused on major gifts or looking to engage the next generation of supporters, this conversation provides the data-driven edge your development team needs.

What You Will Learn:
1. Feasibility Studies: Why you should use your study as a continuous guide to navigate shifts in the market and donor behavior.
2. The Power of Association: Why "affiliation" isn't enough to drive giving, and how to use volunteer management to deepen donor relationships.
3. Employer Data Edge: Strategies for using prospect research to identify corporate affinity groups and unlock corporate sponsorships.
4. Donor Pipelines: How to move supporters from annual fund giving to principal gift fundraising by listening to what they don’t say.
5. Matching Gift Mastery: How to stop missing out on revenue by identifying matching gift companies within your existing database.

Chapter Timestamps:
(00:00) Intro
(01:15) Meet Jill Anderson: From the corporate world to a fundraising powerhouse
(04:10) What is a feasibility study and how does it benefit your organization?
(06:45) Case Study: How Jill increased a campaign goal by $10 million
(09:50) Testing your case for support and identifying donor priorities
(11:30) Don’t forget the next generation: Engaging young donors and students
(13:40) Red flags: Identifying roadblocks in the donor pipeline
(16:20) Association vs. Affiliation: The secret to donor retention
(19:15) Using employer data to build corporate affinity groups
(21:40) University sponsorships and the workforce pipeline
(24:45) Maximizing revenue through matching gift programs
(27:10) Jill’s final advice for organizations with mixed feasibility results

🎙️ Listen to this FULL EPISODE of The Nonprofit Boost Podcast by Double the Donation

🔗 Links & Resources
Resource Guide: The Ultimate Guide to Capital Campaigns
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