Your Buyer’s AI Sidekick Is Judging You (and Other 2026 Truths)

Is AI really about to take over B2B buying… or are the big firms just doing ✨Captain Obvious✨ with better branding?



In this Revenue Remix Roundtable, Summer brings back three of her top collaborators to run 2026 predictions through one ruthless filter: *crystal ball or BS*.



They dig into how AI agents will shape vendor research, why trusted beats loud in the new GTM reality, what happens when GenAI is left completely ungoverned, and why alignment (not more tools) is the real growth lever for B2B SaaS, fintech, and growth-stage tech.



If you lead sales, marketing, or revenue at a $2M–$20M ARR company and you’re trying to separate hype from “do this now,” this one’s for you.

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WHAT WE COVER

00:00 – 04:30 • Setting the stage: 2026 predictions & the crystal ball vs. BS game



04:30 – 11:30 • Trend 1 – AI agents in B2B buying: sidekick or takeover?

Sean on why agent-to-agent negotiation is mostly BS (for now) and the limits of AI without real pricing data
Jenny on AI as a *noise filter and claim validator*, not a robot decision-maker
Dave’s 3 jobs of the buyer: find vendors, shortlist vendors, validate vendors – and where AI fits in
Summer on why we’re already living the “AI sidekick” era and why negotiation is a bridge too far

11:30 – 17:30 • Trend 2 – Trusted beats loud in 2026

Jenny on why human connection + published policies, prices, and proof matter more than ever
Dave on trust as the new currency and how case studies + proof assets carry more weight in the AI era
Sean on old-school social proof (testimonials, thought leadership, real examples) as the “new” competitive moat
Summer on why low-edit, authentic videos are outperforming polished AI content on social

17:30 – 24:30 • Trend 3 – GenAI in sales & marketing: governed systems or chaos machine?

Dave on quality over quantity and why AI hates marketing fluff
Sean on why volume is no longer a differentiator when everyone has AI, and why unedited AI content is “intern level” at best
Jenny on using AI trained on your own work (LinkedIn exports, thought leadership, etc.) and where she still does things manually
Summer on “human-led, AI-assisted” vs. “set it and forget it” and what “human in the loop” actually means

24:30 – 33:30 • Trend 4 – Alignment as the real growth lever

Jenny on why misaligned data and siloed KPIs make AI useless (and why shared OKRs matter)
Sean on marketing as macro selling and sales as *micro selling*, and why the narrative has to match across both
Dave on how misaligned KPIs create the “your leads are crap / you can’t close” death spiral
Summer on why she’s hard on CEOs and why “that’s just how Jimmy is” is not a leadership strategy

33:30 – 39:30 • Bonus – Getting the “quarreling siblings” to play nice

Sean: set shared goals tied to revenue, EBITDA, and sales-qualified outcomes – not vanity metrics
Dave: hold both sales and marketing accountable to *new customers and revenue*, not just MQLs or activities
Jenny: stop the blame game, reset expectations, and get people together in person during work hours
Summer: why sales needs to *stop treating marketing as a vendor*, stop taking solo victory laps, and start sharing credit

39:30 – End • Closing thoughts & 2026 send-off

Summer’s final verdict