Goodbye LabelExpo, Hello LOUPE!

LabelExpo is now LOUPE — but why?
In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history.

We cover:
• Why the label industry has outgrown traditional definitions
• The 6-year process behind the rebrand
• How younger industry professionals viewed the LabelExpo name
• The emergence of flexible packaging, folding cartons, and convergence
• How LOUPE becomes a more inclusive, future-focused platform
• What converters, suppliers, and brand owners can expect moving forward

00:00 – Intro: The Evolution of Label Technologies
00:35 – Welcome & Introducing Jade Grace
01:26 – Why LabelExpo Rebranded to LOUPE
02:34 – How the 6-Year Rebrand Process Began
04:01 – Why the Name “LOUPE”?
07:12 – Research & Industry Data Behind the Decision
11:21 – Industry Reaction to the Announcement
14:29 – What Stakeholders Really Said
16:06 – Future-Proofing the Platform
21:16 – How LOUPE Expands Opportunities
25:22 – LOUPE Americas: The Official Launch
26:10 – What Success Looks Like in 5 Years
30:55 – Rapid Fire Questions
37:12 – Closing Thoughts

Unpacking the Brand is your inside look at the people, technologies, and strategies shaping the packaging and branding industries. Watch the show on YouTube or listen on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and all major platforms.

#UnpackingTheBrand #LOUPERebrand #PackagingIndustry #LabelExpo #BrandStrategy