Growing Anyway: How to Get Past Market-Dependent Growth with Steve Scanlon

In this video we sit down with Steve Scanlon, founder of Rewire Inc., to unpack the neuroscience of mindset, motivation, and personal growth.

Steve challenges conventional wisdom around “accountability,” “motivation,” and “success.” Instead of external pressure or fear-based tactics, he explains how sustainable growth happens through neuroplasticity, literally rewiring how we think.

From his RAMPS framework (Results, Actions, Mindset, Process, Systems) to his revolutionary take that accountability often does more harm than good, Steve teaches that true performance starts with self-awareness, reframing narratives, and cultivating calm.

Steve reminds us that you can’t act differently until you think differently, and that growth isn’t about punishment or fear; it’s about curiosity, compassion, and conscious choice.

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Chapters:

00:00 – 05:00 | Welcome & Backstory

Todd introduces Steve as his longtime coach and mentor, reflecting on years of growth, marathons, and mindset breakthroughs together.

05:00 – 10:00 | Deflection & the Four Stages of Learning

Steve explains why humans resist what they know they “should” do, walking through the four stages:
1️⃣ Unconscious Incompetence
2️⃣ Conscious Incompetence (“I should”)
3️⃣ Conscious Competence
4️⃣ Unconscious Competence — and why staying consciously aware is key to growth.

10:00 – 20:00 | The RAMPS Framework

Steve unpacks Rewire’s performance model:

R = Results (what you want)

A = Actions (what you do)

M = Mindset (how you think)

P = Process (how you change)

S = Systems (where you operate)

20:00 – 28:00 | Why Accountability Fails

A controversial insight: “Accountability, as we practice it, often harms more than helps.”
Steve explains how threat-based accountability raises cortisol, triggering protection—not performance—and why real accountability must be tied to love, care, and concern, not punishment.

28:00 – 36:00 | Narratives, Worry, and the Brain

Steve explores “narrative circuitry”—how the stories we tell ourselves shape our chemistry and outcomes.
👉 Worry = “a future projection of a negative outcome.”
If all worry is fiction, why not create a better story?

36:00 – 43:00 | The Humble Willingness to Start Over

Complacency, fatigue, and fear of starting again hold many professionals back.
Steve reframes “starting over” as a courageous act of humility and energy—proof that growth and reinvention are always possible.

43:00 – 52:00 | Mindset Over Mechanics

Technical skills (scripts, tools, AI) matter—but adaptive thinking matters more.
The uncommon loan officer wins not through tactics, but by cultivating mindset, awareness, and emotional control.

52:00 – 59:00 | How to Begin Rewiring Your Mind

Steve offers two concrete actions:
1️⃣ Get a coach who understands mindset, not just metrics.
2️⃣ Meditate daily to strengthen the insular cortex and develop multiple narratives, increasing awareness and calm.

He reminds listeners: mindset work takes practice—and a little suffering—but it’s the only way to create lasting change.

59:00 – 1:12:00 | Final Takeaways & Next Steps

The crew closes with practical advice: start meditating, find a mindset coach, and stop chasing “five easy steps.” Real growth happens when you slow down, reflect, and rewire your thinking.