How Writing a Book Can Grow Your Business with Lucy McCarraher

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Write the book that builds your brand, grows your business, and opens doors—without the overwhelm.

In this episode, we’re joined by Lucy McCarraher—author of 14 books and the UK’s most experienced business book mentor. She’s the founder of Rethink Press, Book Magic AI, and the Business Book Awards, and has helped hundreds of entrepreneurs turn their expertise into bestselling books.

We talk about how writing a book can position you as a thought leader, boost your business credibility, and open doors to new opportunities—even if you’re not a “writer.”

🎙 Highlights include:
✅ How to turn your ideas into a clear book plan
✅ Common mistakes first-time authors make
✅ How AI is changing the book-writing process
✅ When to self-publish vs. go traditional
✅ Why more women entrepreneurs need to tell their stories

If you’ve ever dreamed of becoming an author or just want your message to have a bigger reach, this conversation is for you.

Connect with Lucy here:
👉   / lucymccarra  
👉   / @lucymccarraher  
👉   / @rethinkpress  
👉    / @lucymccarraherauthor  
👉   / lucymccarraher  
👉   / lucymccarraher  

Timestamps:
00:00 – She’s published 14 books (and helped 1,000+ others do the same)
00:46 – Meet Lucy: author, publisher, book mentor
01:37 – The workshop that helped me publish my book
02:38 – From theater to TV to publishing—how Lucy got started
03:32 – Becoming a work-life balance expert (before it was a thing)
04:32 – The origin of Rethink Press & a new publishing model
06:30 – Why publishing a book transforms your business
07:33 – What Lucy’s first book was about
08:44 – From personal story to published novel
10:29 – Writing book #14… got easier or harder?
11:49 – What Book Magic AI can actually do (and what it can’t)
13:08 – Do you need the app to use the book?
14:49 – Why writing is more emotional than people expect
16:59 – The “chapter hacking” trick that helped me finish my book
17:36 – The writing habit Lucy recommends for busy founders
18:56 – Scaling your message without repeating yourself
20:09 – “My business doubled—because of the book.”
21:05 – Lucy’s tip for turning readers into clients
22:19 – My book as a business card (yes, really)
23:36 – What still trips Lucy up when writing
25:55 – How AI helps with creative blocks (without writing for you)
27:14 – What Lucy would do with 100 clones of herself
28:17 – Where to find Lucy and her books

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Le-an Lai Lacaba is the Co-Founder of 2xYou, winner of the 2021 Stevie Award for Employer of the year. 2xYou is an outsourcing company that specializes in switching service-based entrepreneurs from owning a job to owning a business with a highly-trained, executive assistant who comes with a custom business operating system.

She has been working from home since she was 15, published her own books at 18, became CEO at 20, and partnered up with her boss to start 2xYou Executive Services at 23 and aims to help 10,000 entrepreneurs grow remotely, and 1 Million Filipinos to work from home.

She also has a coaching brand on Youtube, where she trains Virtual Assistants on how to work from home. She is also an international speaker, and a content creation monster who has a blog, a Youtube channel, and an upcoming book.

Subscribe to my Youtube channel for tips on How To Work From Home As A Freelancer Or Business Owner!

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