Research Design: Meanings and Classifications

Are you ready to dive into the world of research design and learn how to structure your business research effectively? In this video, we explore the fundamentals of research design—a critical framework that outlines how to collect, measure, and analyze data in a way that ensures validity and objectivity. Whether you're a student, a business researcher, or simply someone curious about how studies are conducted, this guide provides valuable insights into different types of research designs and their applications.
We'll begin by explaining the core concept of research design, which serves as a blueprint for your study. From choosing the right data collection methods to understanding how to analyze results, a well-structured research design is essential for producing credible and actionable insights. Learn how to identify the best approach for your study by classifying research designs based on factors such as purpose, number of contacts, reference period, and the nature of the investigation.
The video breaks down exploratory, descriptive, and explanatory research designs—three of the most common approaches to research. You’ll discover when and how to use each type, with real-world examples that illustrate their practical applications in business research. We also cover the importance of cross-sectional, longitudinal, and retrospective study designs and discuss how these methods help in understanding different phenomena across various time periods.
Finally, we explore experimental and non-experimental research, including the more flexible quasi-experimental approach. These methods are key to understanding cause-and-effect relationships, especially in fields like business, psychology, and the social sciences. Whether you're trying to analyze market trends or assess the impact of a new product, this video equips you with the knowledge to choose the right research design for your needs.
Don’t forget to subscribe for more content on business research methods, data analysis, and strategic decision-making. Whether you’re a researcher or a business leader, mastering research design will elevate your analytical skills and help you make data-driven decisions with confidence.

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