Fame For Sale: Benny Fine of the Fine Brothers talks about the YouTube industry. (Segment)

In this segment from "Fame: For Sale," journalist Frank Elaridi meets up YouTube mega-producer Benny Fine, of the Fine Brothers, to get an exclusive tour of YouTube Space in LA and learn how the YouTube industry operates.

The Fine Brothers are the personification of what YouTube success looks like. Their series "My Music" gets 70-80 million views a month on their channel and they have organically built an audience of over 5M subscribers and 1Billion video views, without buying views, as opposed to many of their fellow creators.

"Basically when you're on YouTube, you have a channel not much different from a TV channel in a lot of ways," Benny said, "and people will subscribe to it, and that's how you get a repeat viewrship and can sustain an audience - and now business- off of it, because now people want to come back to watch it, just like they want to go to a network to watch whatever the next show is on your network."

"And the advertising you get on YouTube videos is shared between YouTube and the creator."

Fine talks about the freedom YouTube gives filmmakers who want to create tv-sized projects, but can't get on tv. He also says YouTube is bigger than the stigma of "cat videos".

"There's a stigma to YouTube that it's cat videos or someone in their basement- it's so much more than that," Fine said. "It's full companies, real talent, it's writers, it's directors, it's comedians, it's sitcom shows, it's everything you're seeing done in a whole new way, engaging in a way that people are going to need to evolve to."

Fame For Sale produced by Frank Elaridi and David Beebe. A David Beebe Projects production.