Revive Ecom Ads with Performance PR: Solution to iOS 14 Decline |Jonathan Snow, Snow Agency |TYCA 14

Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.

I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you!

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Want to get in touch with Jon and the Snow Agency? Visit them at https://thesnowagency.com/

Connect with Jon on social
LinkedIn -   / drjonsnow  
Twitter - https://twitter.com/drjonathansnow?s=20
Reach out directly: [email protected]

Timestamps ⏰
(0:00) - intro

(1:02) - Who is Jonathan Snow and The Snow Agency?

(3:02) - Why is ad performance declining?

(7:10) - What is performance PR? Unpack it

(12:05) - Live demo/walkthrough of a performance PR funnel (the video is available on YouTube :)

(15:30) - What other ad angles work well with performance PR?

(17:25) - How do you determine the best angle for your brand?

(19:15) - Is creative or copy more important in Performance PR?

(20:50) - The Influencer angle deep dive

(23:00) - Retargeting strategies for Performance PR funnels

(24:45) - If performance PR works so well… why isn’t everyone doing this yet?

(25:50) - Why should you work with the Snow Agency for performance PR instead of doing this yourself?

(27:45) - What other benefits does performance PR offer?

(30:00) - Can performance PR work for every vertical in DTC?

(30:20) - The correlation between Performance PR and Retention

(32:15) - Does paid media’s job stop after you acquire the customer?

(35:00) - Jon’s bold predictions for 2023

(39:15) - Get in touch with Jon and The Snow Agency