How to Scale Your IT Business: Marketing Strategies

In this video, I share my journey from building small startups to leading large-scale projects in the IT space, including AI and Web3. We'll explore how to create IT products that attract clients and scale your business. Discover the power of successful integrations, and how they can bring you tens of thousands of users. I also share the key marketing strategies you need to thrive in today’s attention economy, from working with Web3 influencers (KOLs) to targeted advertising.

Key takeaways:

How to create compelling content that resonates with your audience
The importance of solving your audience's problem and speaking their language
How one successful partnership can drive massive user growth
Insider tips on working with influencers and targeted advertising
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00:00 - Introduction
00:54 - My Story
1:45 - Creative in the Context of the Audience's Life
2:39 - Creative That Solves the Audience's Problem
3:39 - The Creative Must Be Clear and Speak the Audience's Language
6:29 - Conclusion

#ITMarketing #Web3 #AI #BusinessGrowth #StartupSuccess #MarketingStrategy #DigitalMarketing #TechTrends #KOLs #TargetedAds