Identifying what Consumers of Milk really want - in 2025: What Works, What Doesn’t & What’s Next
Автор: RA Consulting
Загружено: 2025-04-14
Просмотров: 18
A classic use case on why Milk Marketing is important, whats the mechanism to understand the customer and how to reach out to them.
"In today’s highly competitive market, we can no longer rely on our perceptions. Crafting an effective milk marketing strategy is just the beginning. It isn’t just about making an action plan - it’s about execution excellence coupled with sustained effort."
“The leadership team must recognize that success in this industry demands commitment, patience and persistence. With a dedicated execution team, constant tracking and monitoring, I am sure we will see tangible results soon.”
Winning in milk marketing isn’t about selling milk. It’s about owning the consumer’s trust and preference such that consumers consciously choose us every morning.
Dear dairy leaders, here’s my final question: Is your brand merely visible in the market, or is it deeply embedded in the consumer’s mind—reflected in real sales conversions?
Authors -
Sanjay Panigrahi, Independent Director - Board/Advisory Boards, Former CCO Pidilite, Former GM Amul
/ sanjaypanigrahi
Richie Agarwal, Founder, RA Consulting
/ richie-agarwal
They both work with SBM Advisors, a leading Consulting firm in the Dairy Sector.
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