SEO in an AI World: Ex-Googler Zach Boyette's Insights with Olga Zarr

In this episode I discuss the future of SEO and AI with Zach Boyette.

We dive deep into the impact of AI on SEO and Zach shares invaluable insights on how to adapt to these changes. You'll also hear about Zach's professional journey, including his experiences at Procter and Gamble, Google, and Top Towel, as well as Galactic Fed's innovative hiring processes and SEO strategies.

We discuss the future of SEO, content creation tips using AI, and much more. Tune in to learn how to leverage AI tools without letting them replace the human touch in SEO.

Zach, the owner of Galactic Fed, a growth marketing agency with over 120 employees in 20+ countries.

Follow Zach:

👉 Website: https://www.galacticfed.com/
👉 X: https://x.com/zachboyette
👉 LinkedIn:   / zachboyette  

Follow Olga:
🔥 SEO Newsletter for SEOs: https://seocoo.io
👉 Follow me on X: https://x.com/olgazarr
👉 Follow me on LinkedIn:   / olgazarr  
👉 My SEO Podcast: https://seosly.com/podcast/
👉 You can hire me: https://seosly.com/hire-me/
👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/

00:00 Introduction and Guest Welcome
00:38 Meet Zach: Background and Experience
01:12 Zach's Journey in SEO and Marketing
02:41 Working at Google and Procter & Gamble
03:35 Starting Galactic Fed
04:13 Scaling a Growth Marketing Agency
05:24 Hiring and Onboarding at Galactic Fed
06:22 Mistakes and Lessons Learned
07:42 Tips for Small Agencies
12:14 AI and SEO: Will AI Replace SEOs?
13:56 Favorite Large Language Models
18:01 Optimizing for Large Language Models
22:14 Using AI for Keyword Research
26:58 Content Creation with AI
32:37 Future of SEO and AI
37:55 Final Thoughts and Contact Information