Grammy Award Winning Engineer Why Artists Should Stop Mixing Their Own Music

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Timestamp:

1:03 Building a Team vs. Handling it All
Biz emphasizes the benefits of artists building a team from the outset, highlighting that it reduces stress, allows for shared workload, and enables everyone to grow financially as the artist succeeds. He notes that while some artists can do everything themselves, it often leads to burnout.

2:36 Artist Mixing Their Own Music
Biz acknowledges that some artists are capable of producing good mixes, especially when they are trying to maintain a specific vibe. However, he believes the majority of artists who mix their own music should stop, as the quality is often not up to par. He attributes this to "demo-it is," where artists become too accustomed to the sound of their self-mixed demos.

3:58 Impact of Mix Quality on Streams
Biz explains that a bad mix can lead to a high skip rate on streaming platforms, meaning artists don't get paid if listeners don't make it past 30 seconds. He also points out that poor mix quality can hinder a song from being placed on playlists or accepted by influencers, as it can reflect poorly on their brand.

6:26 Defining a Good Mix
A good mix, according to Biz, translates well across all devices (car, AirPods, Bluetooth speakers) and has no distractions, allowing the listener to fully grasp the artist's vision and emotion. A bad mix often has buried or muddy vocals, excessive reverb, or poor-sounding drums.

9:20 Biz's Background and Favorite Genres
Biz shares his journey, starting as a recording engineer at 14 and falling in love with mixing after moving to Atlanta in 2012. He has worked with artists like Lrae, David Kushner, and Surfaces. While a majority of his credits are in hip-hop, he enjoys mixing pop music more due to the challenge of achieving a clean, pristine sound.

13:09 AI in Mixing and Mastering
Biz sees AI mastering as useful for creating better-sounding demos, especially for producers and songwriters pitching songs. However, he believes AI mixing is not yet good. He recounts his past experience with an automated mixing service ("Mixed") which, while successful for some tracks, was ultimately shut down because artists preferred human engineers. He emphasizes that people seek human artists for their unique point of view and taste.
allowing artists to submit notes through a dashboard.

21:29 Spatial Audio
Biz is a fan of Atmos, believing it makes records sound better. He highlights that Apple Music pays 10% higher royalties for songs provided in spatial audio, even if the Atmos version isn't played. He built his studio to support Atmos mixing to help independent artists "play the game" and compete with major labels that have more resources.
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27:50 Responsible AI Training and Ownership
Biz raises questions about how AI song creators acquire their data models, suggesting they might be scraping from DSPs like Spotify and YouTube. He discusses the challenge of creating an AI mixing model due to the need for vast amounts of diverse genre data, which major labels primarily own. He expresses concern that labels might create AI mixing platforms that save them money without necessarily benefiting the artist.

38:48 "Too Cheap to be Good" Perception
Biz addresses the perception that "Get Mixed" is too cheap to offer good quality. He assures that the quality, gear, setup, and studio are the same as his high-end services, but the lower price is due to the streamlined system and convenience. He also acknowledges that some artists find the price too high, leading him to offer discounts.

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