The Sales Supply Chain: From Lead to Closed Deal
Автор: The Catalyst for the Trades Podcast
Загружено: 2026-01-08
Просмотров: 53
Our next Boardroom podcast breaks down the sales supply chain from a digital marketing perspective — how businesses acquire demand, convert interest, and price and close deals in a market shaped by AI, changing buyer behavior, and tighter margins.
This isn’t about inventory or logistics. It’s about the full revenue path: how leads are generated, how buyers make decisions, and where deals are won or lost before a contract is signed.
Hear from our expert panel:
Jennifer Bagley (host)
Stephanie Allen
Dave “Utku” Kaynar
Seth Ure
We’ll cover:
How AI search and digital channels impact lead acquisition
What’s breaking conversions between first click and booked call
Pricing, proposals, and the role AI plays in buyer decision-making
Where sales teams lose control of the conversation — and how to fix it
Practical ways to tighten the sales supply chain from marketing through close
📅 January 8
⏰ 11 am PST/1 pm CST
👉 Get notified and watch live.
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