You look the same as your competitors!
Автор: Funnel Vision Podcast
Загружено: 2025-11-04
Просмотров: 99
What if 90% of what your business does is identical to your competitors, the real battle is fought in the remaining 10%?
On this episode of funnel-vision.ai we sit down with Mark Sampson, founder of an IBM business partner turned advisor for growth-stage ventures. From cleaning databases at IBM to founding a successful tech business, Mark now helps companies uncover their unique edge in crowded markets.
We dive into:
AI’s paradox: How AI makes entrepreneurship easier but differentiation harder
The 'CORE' framework: Customer, Origin, Reason, and Ethos to define your identity and why most companies miss it.
Why storytelling wins: Buyers don’t care about your product.
Sales teams are culture carriers: How your team shapes perception and why this matters for growth.
From ‘buy from us’ to ‘buy into us’: Why loyalty stems from mission, purpose, and relatability, not features.
Mark’s journey from acting dreams to entrepreneur to advisor, is packed with lessons on culture, leadership, and differentiation.
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