Episode 45: What Authors Need to Know About ISBNs

Episode Title:
The Smart Publishing Impact Series – Episode 45: What Authors Need to Know About ISBNs

Episode Summary:
ISBNs aren’t glamorous—but they are important. In this educational episode, Renée Lautermilch, chief editor at Smart Publishing, breaks down everything authors need to know about ISBNs before publishing their book. From understanding what an ISBN actually is, to deciding whether Amazon’s free ISBN is enough, this episode clears up the confusion that trips up many first-time (and even seasoned) authors.

Renée also shares real-world guidance on pricing, bulk purchasing, distribution strategy, and when buying your own ISBN actually makes sense. If you want to avoid costly mistakes and make intentional publishing decisions, this episode is essential listening.

What You’ll Hear:
• What ISBN stands for and why it exists
• Why every book format requires its own ISBN
• Where authors in the U.S. should buy ISBNs (and how to avoid scams)
• Why bulk purchasing ISBNs can save you hundreds of dollars
• Amazon ISBNs vs. true ISBNs: what’s the real difference?
• ASIN vs. ISBN—why they’re not interchangeable
• When exclusive Amazon publishing is the smartest choice
• Why most authors don’t actually need bookstore or library distribution
• Common ISBN mistakes that can delay or derail publishing

Quote to Remember:
“Once your ISBN is attached to your book, it’s set in stone—so make sure your publishing strategy is clear before you hit publish.”

Mentioned in This Episode:
smartpublishingservices.com – educational resources and publishing support
Email Renée: renee@smartpublishingservices.com
Connect with Renée on Facebook – she’s the only Renée Lautermilch in the world

Next Episode:
Renée returns with more practical, no-fluff guidance to help authors publish smarter and with confidence.