A Professional Couple - Backstage

The "A Professional Couple" campaign by Badkoobeh Advertising Agency effectively showcased Promax, a personal care electric appliances brand known for its affordable, high-quality products. Centered around the theme of "professionalism," the campaign aimed to enhance brand recall and introduce men's products through the concept of couples collaborating in grooming and styling each other.
Key messaging highlighted the term "professional" used in Promax’s previous campaign, leading to the impactful slogan "A Professional Couple."
This integrated approach featured OOH artwork, digital marketing initiatives like influencer couple collaborations on Instagram, and a user-generated content (UGC) challenge with prizes. Additionally, below-the-line efforts included events in shopping centers and malls where audiences could interact with and test the products, as well as participate in engaging challenges to win prizes. Also, the event was attended by influencer couples who participated in challenges that required them to groom and style each other.

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