Creating a CINEMATIC social media campaign | Behind the scenes of the Alphalete FIRE & ICE launch!
Автор: Alphalete
Загружено: 2024-01-25
Просмотров: 1290
Today's shoot is set for the Fire & Ice launch, set for January 27th 2024 at1 2pm CST. The entire shoot focuses heavily on light and motion. We ignite wool, and go for capturing lots of colorful long exposures. The detailed focus on every aspect, from the movement of fabric in the wind to the curated selection of launch apparel really brought this entire campaign together.
We also chose to do things a little differently, looking for a more deliberate pace with this shoot, and extending the shoot also over several days. This approach allows for a concentrated effort on a select number of outfits, ensuring meticulous attention to each element. The setting was designed to resemble a dystopian alien terrain, augmented by atmospheric haze and themes that play off of desert warmth with icy chill, creating the surreal fire and ice narrative.
Fire & Ice launches on January 27th 2024 at 12pm CST via the link www.alphaleteathletics.com
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