8 Things Apple NEEDS to Fix for Developers at WWDC 2025

In this video, I share the top 8 improvements I'd love to see Apple announce for developers at WWDC. As the creator of Sofa, I've experienced firsthand the frustrations that many developers face with Apple's current tools and policies. From removing unnecessary App Review delays in TestFlight to adding AI integration in Xcode, improving the painfully slow App Store Connect, and allowing developers to actually refund their own customers - these changes would make a huge difference for the developer community. I also dive into the bigger picture of developer relations and how Apple could start treating developers more like true partners, including reducing App Store fees and removing anti-steering restrictions. Whether you're an indie developer or just curious about the developer experience on Apple's platforms, this covers the real pain points we deal with every day.

0:00 Intro
0:56 1 - Remove App Review from Test Flight
5:14 2 - Test Flight Emails
7:12 3 - Improve ASC Performance
8:32 4 - Xcode & AI
9:54 5 - On device models
11:10 6 - Dev Docs
12:53 7 - Refunds
14:42 8 - Dev Sentiment
21:08 Outro

========================

LINKS

Sofa's Website:
https://sofahq.com

Download Sofa from the App Store:
https://itunes.apple.com/app/id127655...

Worklog Podcast
https://www.shawnhickman.me/worklog-p...

Subscribe to my newsletter:
https://www.hickman.studio/newsletter

Get my other templates
https://www.shawnhickman.me/shop/

Join the Sofa Discord Community
  / discord  

Follow Me on Threads
https://www.threads.net/@shawnhickman

Follow Me on Instagram
  / shawnhickman  

Follow Me on Bluesky
https://bsky.app/profile/shawnhickman.me