Breaking the Money Taboo: Why Women Should Talk Openly About Finances

Let’s Be Honest: Money talk isn’t tacky—it’s transformative.


This week, Andrea's flipping the script on the financial silence that’s held women back for generations. From candid salary conversations to sharing investment wins (and missteps), every truth you tell chips away at a system built on keeping women in the dark.


Tune in to explore how owning your financial story can unlock not just personal freedom, but collective empowerment. It’s not about becoming money-obsessed, but about making money part of your wellness journey.


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0:00 - Episode Intro


2:23  - When Financial Silence Hurts Us All


3:34 -  The Curious Case of Financial Confidence


5:16 - Were You Silent, or Silenced?


6:54 - Internalized Money Misogyny


9:07 - Saying the Quiet Part Out Loud Benefits Everyone


10:11 - Pay Transparency = Pay Equity


11:05 -  Kicking Off The Hard Conversation


14:51 - Community Makes Everything Better


15:37 - Closing Thoughts


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CONNECT WITH KANDULA


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ABOUT ANDREA DE LA CERDA


Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.


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