Datafy TTRA Partner Webinar - October 3, 2024
Автор: Travel and Tourism Research Association
Загружено: 2026-01-07
Просмотров: 116
Attribution, Attribution, Attribution: If I say it Three Times, Will It Answer My Questions?
You’ve heard the term attribution thrown around a lot lately - and it’s getting harder to cut through the clutter and know if there’s even any difference from one program to the next. (Spoiler alert: There is!)
Everyone loves to shout about how their attribution is going to revolutionize DMO KPIs, but the reality is that most traditional approaches fall short. Join Datafy Co-founder and President Kelby Bosshardt as he breaks down how Datafy’s new Attribution Solutions are modernizing the tourism industry and giving DMOs straight answers to their most burning questions.
Kelby will dive into:
Why the Old Ways Don’t Work - Understand the effects of the evolving digital landscape and privacy updates.
Attribution 101 - Get a clear breakdown of what attribution really means and why it's more complex than it seems.
Measuring Incremental Lift - Learn how to use IRL (in real life) Attribution to measure your campaign efforts and visitation that would not have otherwise occurred.
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