How Supy Scaled: Fundraising, AI, KPIs & Growth Insights with CEO Dani El-Zein

Filmed live at Expand North Star (ENS) 2025, this Startup Spotlights episode features Dani El-Zein, CEO & Founder of Supy — a fast-scaling restaurant-tech and procurement automation platform.

In this episode, Dani shares:
• The best time for founders to raise money
• How Supy won major enterprise clients early on
• Product evolution across funding rounds
• What VCs actually evaluate in early-stage startups
• The must-track KPIs for SaaS and foodtech founders
• Why customer retention drives sustainable growth
• How AI is transforming restaurant operations
• Dani’s approach to hiring and scaling high-performing teams
• How the CEO role changes during rapid growth
If you're building in foodtech, SaaS, AI, restaurant-tech, or scaling a startup, this episode offers practical insights you can apply immediately.

Dani El-Zein’s Linkedin:   / dani-el-zein-46494216  
Supy Startup profile: https://lucidityinsights.com/startups...

Timestamps:
0:00 – 2:04 — Intro & Supy’s Origin Story
2:04 – 3:45 — The Best Time to Raise Startup Funding
3:45 – 6:21 — How Supy Won Big Enterprise Clients
6:21 – 8:37 — Supy’s Product Evolution
8:37 – 10:33 — What Investors Care About & Staying Mission-Driven
10:33 – 11:53 — Key KPIs Every Founder Should Track
11:53 – 14:53 — Why Customer Retention Matters Most
14:53 – 17:37 — Supy’s Top Priorities for Scaling Startups Successfully
17:37 – 19:45 — How Supy Is Using AI for Restaurant-Tech
19:45 – 22:02 — Dani’s Talent & Hiring Strategy
22:02 – 24:44 — How Dani’s Role Evolved as CEO
24:44 – Closing — The Future of Restaurant-Tech