Partner Spotlight: vivenu

College.town's Kristen Eargle sits down for a roundtable discussion with five guests vivenu VP of Global Partnerships & Strategy Keal Blache, vivenu Director of Collegiate Partnerships Darby M. Roggow, SIUE Associate Athletic Director for Revenue Generation Jake Sutter, Samford General Manager of Ticket Sales and Operations David Moore and Southern Utah University Sr. Assoc. AD for Revenue, Branding & Licensing Shon Spevak. They discuss how collegiate ticketing is evolving, how programs are adapting, and how new expectations around digital experiences, NIL flow into that journey and how vivenu's offerings have made a significant impact in streamlining from the back office side to fan engagement.

00:00 - Introduction
00:58 - We are going to talk about how collegiate ticketing is evolving, how programs are adapting, and how new expectations around digital experiences and NIL flow into that journey. Keal, fan behavior is evolving fast. What are the clearest changes you see in what fans expect from their ticketing experience today compared to just a couple of seasons ago?
02:47 - Darby, you hear directly from ticketing teams every day. What changes in fan expectations do schools bring up most often?”
04:10 - Jake, your program has gone through remarkable growth in the last two
seasons. How did improving the ticketing experience support your growth after March Madness?
05:28 - When you made the change, what surprised you most about it?
06:16 - David, Samford holds itself to the Samford Standard. What were the biggest blockers that kept your ticketing experience from matching that standard, and how did you go about removing them?
07:27 - How important is flexibility in creating plans, packages, or different product setups for your fan base?
08:05 - You’ve mentioned in a Spotlight with vivenu, the importance of a platform that gets out of its own way. What does that mean in practice for your fans?
09:13 - Where did better visibility into data or buyer behavior help your decision
Making?
10:09 - For all three of you, what is one thing you believe every college should rethink about their ticketing experience going into next season?
12:18 - Let’s talk about NIL. We’re seeing more programs bring NIL engagement closer to the fan journey itself, sometimes even inside the ticketing flow. I would love to hear how each of you views this development.
14:20 - Keal and Darby, from your side, what are colleges asking for when it comes to building NIL into real fan interactions?
16:46 - What excites you most about where collegiate ticketing is heading?