How to Create A Mobile App For Your Website

While having a high-quality website for your business is crucial, it’s just as important to have a mobile app to supplement it as well as an effective mobile app strategy to boost your company’s marketing efforts.

After all, roughly half of total web traffic comes from a mobile device.

The first question that pops into any business owner’s head is what to choose—a mobile app for their website or a website that simply adapts to mobile (i.e. a responsive website)?

What you need to keep in mind, first and foremost, is that a mobile app offers businesses an opportunity to engage with their users in a new way.

There’s nothing exciting about only offering your users a mobile version of your website.

There’s nothing new there!

A mobile app for your business can offer users:

A new and intuitive UI experience
The ability to customize and add their personal preferences
The ability to leverage device technology, like smartphone camera or GPS

Just like anything else, creating a custom mobile app for your business has its upsides and downsides, but overall, you’ll find that it’s a worthwhile investment.

In this video, we cover exactly what you need to know about supplementing your website with your own mobile app and what you have to gain.

Take time to create your own mobile app strategy for this new channel of engagement and hire the right professionals to a part of your team.
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