Webinar: Japan’s Road to a Sustainable and Organic Future

Japan has set an ambitious target: cultivate 1 million hectares of organic farmland—or 25% of its total agricultural land—by 2050. This goal is not without reason.

Like many countries across the world, Japan struggles with shrinking number of food producers, strengthening natural disasters and rising temperatures.

To address these existential threats, Japan wants to be more organic by drastically reducing the use of chemical fertilizers and pesticides, and use technology that promote organic methods. But the country is also looking into the European Union’s Farm to Fork Strategy, replicating good practices such as subsidies and farmer support to meet its sustainability targets. While the Japanese government banks on sustainable solutions, natural conditions and even market behavior hamper organic growth in the country.

Experts from Japan and Europe discussed in this webinar the roadblocks and opportunities in Japan's road to organic. IFOAM Ambassador Miyoshi Satoko led the discussion that covered the following questions:

1. What can Japan learn from European countries that have a big share of organic in its production?
2. Can organic practices and policies from the EU be replicated when topography and even market consumption are different?
3. Will Japan’s strategy also improve the organic consumption in the country?
4. What opportunities are there for international companies to access Japan’s internal market, and how can the domestic market benefit from that dynamic?

Time stamps:
Introduction 00:00
Mari Izumi 13:40
Hanna Winkler 26:00
Yoko Taniguchi 52:00
Eliezer Barshap 01:06:09
Katharina Neumann 01:16:22
Moderated discussion 01:22:28

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