What Is Public Relations?

Curious about PR? Our EVP Kieran Powell breaks down the basics in this quick video! 🎥✨ Learn how PR helps position companies in the media while improving their effectiveness of their marketing efforts.

Public relations (PR) is a strategic marketing practice focused on storytelling for companies, brands, and individuals through media. Unlike paid advertising, PR aims to drive awareness and build relationships by securing editorial coverage from third-party media outlets, earning it the name “earned media.” Companies need PR to connect with new and existing audiences, improve their reputation, and manage their brand image. Effective PR can generate media coverage that leads to increased visibility and credibility, as demonstrated by Bluecore’s success in attracting high-level prospects through consistent media attention.

The primary objectives of PR include creating awareness, enhancing credibility, generating positive media coverage, and influencing public opinion. PR creates awareness by crafting compelling narratives that resonate with media outlets and align with industry trends, which can lead to significant media coverage and inbound demand. Enhancing credibility comes from the third-party endorsement inherent in media coverage, while generating positive media coverage involves proactively communicating a company’s successes and managing negative portrayals. PR also influences public perception by addressing market needs and showcasing how a company’s products or services fill those gaps.

To learn more about the core components of Public Relations, read our full blog at: https://channelvmedia.com/blog/what-i...