Data Driven Marketing Strategies Panel with Alice Mensah
Загружено: 2026-01-05
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Alice Mensah of @denalisdigital moderated this session on Data-Driven Marketing Strategies during the Digital Marketers Conference 2025.
In this session, Alice and her panellists break down how data-driven marketing is evolving across industries. From Fintech growth strategies to using experiential marketing as a real-time research tool, we explore how data creates a competitive edge.
Key highlights include:
Industry Insights: How data needs differ between Fintech and Agencies.
Experiential Data: Turning physical brand experiences into actionable research.
Data for SMEs: Why you don't need "Big Data" to start (and the tools to use now).
The AI Guardrail: Using AI for research while keeping humans in charge of the final output.
Ethics & Trust: The non-negotiables of data privacy and platform safety.
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