The importance of TACOS on Amazon Ads | Growth 101

In this video, Data Strategist Patricia Ruiz teaches you how to leverage one of the most important KPIs when running Amazon Ads (PPC): Total Cost of Advertising, or TACOS for short. TACOS gives you valuable insights about your paid and organic performance, your profit margin and other essential data that'll help you build a successful brand on Amazon.

00:00 Intro
00:12 What is Amazon TACOS?
00:52 Insights from analyzing TACOS
01:08 Calculating your net profit margin
01:45 Analyzing TACOS data: decreasing TACOS
02:08 Analyzing TACOS data: increasing TACOS
02:48 Analyzing TACOS data: ad dependency
03:30 Sales cycles: positive cycle
04:12 Sales cycles: negative cycle
04:40 Sales cycles: highly optimized ads
04:59 How to lower your TACOS: improving ad efficiency
05:20 How to lower your TACOS: boosting organic sales

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