WHR 3.253: Joel Keith – Rocking Authentic Marketing, Partnerships, and Persistence

Episode Summary

In this episode of the Work at Home Rockstar Podcast, Tim jams with Joel Keith, CEO of ASP, where he and his team install marketing systems for small and medium-sized businesses. Joel shares his journey from working full-time in broadcast production to taking the leap into entrepreneurship, pushing through risk, doubt, and the inevitable turbulence that comes with growing a business.
He opens up about the realities of content creation, building a dependable team, navigating business partnerships, and keeping things human in a world increasingly driven by AI. Check out his work at https://www.aspbranding.com
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Who is Joel Keith?

Joel Keith is the CEO of ASP, a digital marketing agency serving local service businesses and law firms. With a background in live event production for artists like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key, Joel brings precision, creativity, and adaptability into the world of small business marketing.
Today, Joel helps clients implement marketing systems that increase revenue, simplify operations, and build stronger relationships with their customers. His mission is to demystify digital marketing and make it approachable, effective, and sustainable for business owners.

Connect with Joel Keith

Website: https://www.aspbranding.com
Facebook:   / joel.keith.9  
Instagram:   / joelckeith  
LinkedIn:   / joel-keith-594290187  
YouTube:    / @aspbranding  
X: https://www.x.com/joelckeith

Host Contact Details

Website: https://workathomerockstar.com
Facebook:   / workathomerockstar  
Instagram:   / workathomerockstar  
LinkedIn:   / timmelanson  
YouTube:    / @workathomerockstarpodcast  
Twitter/X:   / workathomestar  
Email: [email protected]

Timestamps

00:00 — Welcome and Introduction
00:18 — Joel’s Story of Success: Leaving a secure career for entrepreneurship
01:26 — Facing early doubts and financial fears
03:00 — Taking risks and making decisions as a family
08:05 — Consistency and the long game of content creation
15:32 — Building a reliable team and structuring partnerships
20:44 — Starting a business with friends
21:23 — When friendship and business collide
22:51 — Why business systems matter
24:56 — Supporting team members through personal hardship
26:49 — Creating a functional home office
28:39 — Balancing family life while working from home
31:14 — Relationship-driven marketing and client retention
34:07 — What’s new at ASP: AI agents and internal systems
36:42 — RockStar encounters and final thoughts