MWR #28 - How Strategic Marketing Built a Multi-Brand Junk Empire with Chris Chisholm

In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Chris Chisholm, Marketing Director of Allied Junk Partners (comprised of  Fire Dogs, Joseph's Junk Removal, Lug Away, and Junk Bear)

Chris shares his journey from being a fireman to starting a junk removal business and eventually moving into marketing. He discusses the importance of building a strong brand, the efficacy of grassroots marketing efforts like yard signs and postcards, and the impact of consistent email marketing.
 
Chris also delves into AI's transformative role in the marketing landscape and highlights the significance of adapting to new technologies and market conditions.

00:00 Introduction to Marketing Without Rules
00:27 Meet Chris Chisholm: From Fireman to Marketing Director
01:20 The Birth of a Junk Removal Business
02:17 Balancing Firefighting and Entrepreneurship
05:15 The Turning Point: Acquisition and Growth
08:49 The Role of Marketing in Business Success
14:42 Email Marketing Strategies
18:09 The Importance of Customer Information
24:23 Staggering Truck Schedules for Efficiency
24:47 Importance of Time and Customer Service
26:03 Community Engagement and Marketing Tactics
27:07 Managing Multiple Brands and Data Points
27:40 Branding Strategies and Cost Management
29:34 Challenges of Managing Different Locations
31:27 Tactical Brand Building and TV Advertising
40:52 AI's Impact on Marketing and Operations
44:19 Future of AI and Human Interaction
50:16 Concluding Thoughts and Contact Information

Visit BlueCrocus.ca if you have marketing questions you need help with!

⬇️⬇️⬇️
Looking for ways to generate more leads and customers for your junk removal or local service business? We’ve got you covered.

Blue Crocus Solutions (BCS) is a digital marketing agency passionate about helping junk removal companies and other local service businesses grow through a robust online presence and results-driven local and digital marketing. Our services include:
✅ Free & Paid Website and Online Presence Audits
✅ Logos and Branding
✅ Website Design (or redesign)
✅ SEO Services
✅ Google Business management
✅ Citations Management
✅ Backlinking
✅ YouTube Channel Setup & Management
✅ Media - Video Editing, Marketing Graphics
✅ Education (we want you to know how to market your business effectively)

📌 You want customers, and we know how to bring them in. Whether you’re just starting your business journey or a seasoned company looking to scale, BCS works with you to achieve and exceed your goals.

☎️☎️☎️ Give us a call today at (216) 284-6208 or email us at [email protected] to learn more.

📌 Want more? We host a Podcast called The Blue Crocus Experience (https://bluecrocus.ca/podcast), where we highlight other business owners crushing it in their fields who share their journey and offer valuable tips and inspiration. Tune in and see what you can learn! If you want to be featured, reach out. I’m always looking for new entrepreneurs willing to tell their stories.

Join our Facebook group:   / 148165343156578  

Other ways you can connect with us and learn how we can help your businesses dominate your local market:
https://bluecrocus.ca
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